BrownMill Concept Art Design
™
The Problem
The EcoServants team needs to attract a larger pool of volunteers who are passionate about environmental issues and may contribute high-quality merchandise designs.
The Solution
Develop visually engaging digital flyers that align with the EcoServants brand identity, enhance brand recognition, and drive volunteer engagement and participation in the merchandise design initiative.
The Goal
Design a minimalist, hierarchical layout that guides the viewer top-to-bottom, grabs attention in the first five seconds, and highlights the call-to-action for maximum engagement.
The Power of Organic Illustration
in a Digital Age
I created this landscape illustration with a collegiate feel, sketching in a way that would translate cleanly to print using strong alignment, contrast, and negative space before passing it down the design pipeline.
The nostalgic farm scene reflected the brand’s values of humility, education, and excellence while keeping a minimal, story-driven aesthetic.
This design became some of their average orders, helping boost sales by at least 5% to 10% or over 300 sales. Strengthening overall brand recognition.
I illustrated the foundation for this “brain patch” design years ago using pencil on paper in a CAD format, for their design pipeline. It was successful in helping BrownMill gain major recognition and a noticeable boost in sales by 10% or over 400 sales.
By incorporating my hand-drawn sketches into the final design, I preserved the raw textures and subtle imperfections that define my style.
This traditional-to-digital process keeps my work authentic and gives it a human touch that stands out in a tech-driven industry.
Serge Ibaka, former professional basketball player for the Toronto Raptors in the NBA.
Gr8ful1 Visual System
™
The Problem
Gr8ful1 needs to stand out as Morocco’s first fruit-infused seamoss brand while educating a market that’s still unfamiliar with seamoss. Their current content doesn’t fully express their warm, playful personality or build the emotional connection they want with supporters.
The Solution
Use handmade, art-driven visuals and a DIY content style to create playful, human, and curiosity-driven storytelling that clearly communicates the brand’s originality and makes seamoss feel approachable and exciting.
Build strong brand recognition, educate new customers, and grow an engaged community by using distinctive, art-centered content that reflects Gr8ful1’s pioneering identity. All while maintaining original brand palette.
Assets:
I used wax pastels to hand-draw the seamoss jars, giving them a warm, textured, natural feel. Paired with a minimal DIY-style digital flyer, the artwork creates curiosity and clearly signals a small, passionate business rooted in authenticity and care.
Final:
I bring a cinematic, story-driven approach to flyers, ads, and brand identity. My focus is always on expressing a brand’s story—because storytelling is the strongest way to create real connection with your audience. Making the most of composition, texture, and emotional connection either by culture or any means of relatability.
Examples:
